Editorial guidelines

Healthing.ca 5 minute read January 3, 2020


Healthing is operated by Postmedia Network Inc., one of Canada’s largest news networks with over 120 print and digital brands including the National Post.


Editorial content is designed to inform, educate, and provide value to the reader. It is written by our staff on topics of interest to a broad array of Canadians. Content posted on Healthing includes original reporting and commentary by staff, freelance contributors and columnists, as well as work created by syndicated wire services such as The Canadian Press and not-for-profit producers such as The Conversation, Healthy Debate and McMaster University’s Brighter World.

Reference material on Healthing related to specific medical symptoms, diseases and treatments is provided by A.D.A.M., a consumer and clinical health information producer. Based in the United States, A.D.A.M. is accredited by URAC (also known as the American Accreditation HealthCare Commission), is a founding member of Hi-ethics (which stands for Health Internet Ethics) and subscribes to the principles of the Health on the Net Foundation.

Sponsored content is content that is paid for by an advertiser and is usually paired with content ads. It is categorized into two areas:

  • Custom Content is any article, infographic, video or dynamic web page that is commercially produced by Postmedia Content Works branded content studio on behalf of the client, which then goes through an approval process with the client before publishing.
  • Advertorial Content is content provided by the client, which is lightly edited by Content Works to ensure it adheres to Postmedia’s branding guidelines.

In collaboration with clients, we tap into the expertise of health professionals, producers, videographers and writers to craft compelling stories. For health-related content, we will submit to Ads Standards Canada for review and approval to ensure compliance with laws and Health Canada’s regulatory guidelines. Our sponsored articles are published in the pages of Postmedia’s iconic titles, next to editorial content from our trusted brands.

Content from Verified Voices is non-commercial. We bring together trusted sources of content through our Verified Voice partnerships with patient associations, research institutes and healthcare industry stakeholders by providing relevant, reliable and actionable information to enable patients and caregivers to become informed and active participants in managing their healthcare. All content published under our Verified Voice partnerships has been vetted and comply with the Healthing editorial charter.

Our producers, in collaboration with Healthing’s editorial team, will review and select submitted content pieces by the partner for publication, which will live in a dedicated space on our Healthing network for the year.

All editorial content posted on Healthing strives for accuracy, objectivity and balance.

Images, excerpts and quotations are clearly attributed and fairly, faithfully reproduced. Any amendments are undertaken only for clarification of meaning or context or as otherwise required by law. Amendments and corrections are explicitly noted for readers.

Stories expressing a specific point of view are differentiated by labels including “Advice,” “Opinion” or “Commentary.”

Educational or informational material provided by external groups — for example, patient associations, or other media partners — is identified by a byline style that includes the organizations’ name and/or logo. Further information and a link to originating content creators is also included for each story. Postmedia is not responsible for content provided by third parties. Any concerns or questions regarding licensed or supplied content should be addressed directly with the content provider.

Paid content is explicitly identified by labels such as “Sponsored by,” “Promoted by,” or a label such as “Paid advertisement.”

Many health stories deal with deeply personal, highly sensitive issues and may feature individuals with little or no experience speaking to the press. Contributors to Healthing must be clear with potential subjects as to why they are being approached for comment or other participation in a story and where final material may be published.

Any coverage of death by suicide must be discussed with a masthead editor. Stories should not include details on how a person has taken their own life. All material related to suicide will include information on where to seek help for those in crisis.

Healthing reserves the right to keep the identity of a story subject private in cases where not doing so compromises the health, physical or emotional safety of the subject.

Contributors must give the primary subjects of their stories the right to reply to relevant material prior to publication. If subjects have not responded in a reasonable time frame, stories should note what efforts were made to reach them.

Significant factual errors are flagged for immediate review by senior editors. Should fixes be required, they are acknowledged in a note added to the original story and corrected in the body of the text.

Postmedia does not “unpublish” content or remove details (names, for example) other than for legal reasons. Inquiries for a possible exception to this rule must be made in writing care of the editor-in-chief.

Postmedia is a member of the National NewsMedia Council. A self-regulating ethics board founded in 2015, the NNC adjudicates complaints “concerning fairness of coverage, relevance, balance and accuracy of news and opinion reporting.”

Our content is for informational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. If you have questions or concerns about a medical issue, always seek the advice of your physician or other qualified health provider. If you think you may have a medical emergency, call your doctor, or 911, immediately. We believe in and support diverse and inclusive conversations — harassment, hateful and disrespectful speech will not be tolerated.

Healthing is committed to protecting your privacy and safeguarding your personal information and we always strive to be transparent about the data we collect about you, how it is used and with whom it is shared. The Postmedia Privacy Policy (available at http://www.postmedia.com/wp-content/uploads/2014/09/Postmedia-Privacy-Policy-Final.pdf) and this Privacy Statement (collectively, the “Privacy Policy”) describe how we may collect, use and disclose Personal Information of subscribers, customers, site visitors, etc. (collectively “you” or “Users”).  For more information on privacy, visit https://pages.postmedia.com/privacy-statement/.


Have a personal story to share? Send a note to our editorial team at info@postmedia.com.

Want to join our team of contributors? Chat with our editors

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Interested in becoming a Healthing Verified Voice? Send an email to asaab@healthing.ca


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